I'll be honest, I did NOT expect to like these as much as I did! First off, I'm not really a big fan of cranberries, as I normally find them more tart than sweet, and just not enjoyable. However, after trying this CranBran VitaTop, it is one of my favorite products from Vitalicious! The cranberries on top were delicious- tangy AND sweet, and actually quite plump and flavorful! The texture of the muffin part was a bit grainy and chewy, but still soft and enjoyable. It kind of had the flavor of toasted wheat, but was still sweet, and quite moist! Overall, really tasty! I toasted mine and put a little butter on it, and found it not only delicious but quite satisfying.