I really loved this bar. Flavor was fantastic and it had a high amount of protein. However, the caveat is that it does have maltodextrin, which is a "natural" sugar substitute. I hesitated on putting this up on the site because we really don't like to use any non-sugar sweeteners. I also called the company and found out this IS considered natural, but they are REMOVING it from their products by the end of the summer! Yeah! But I did really like this bar, and because of the lower calorie count compared to other bars, thought this would slip under our "sugar substitute" radar.