I don't know if I ever saw "cultured" cottage cheese before- which is what sparked my interest to try this product in particular. I'll also admit I was interested in buying it because the container was really pretty! Stars, fancy writing, bright colors. I already liked it! I opened it up, and liked that it was a small curd. I tried a scoop, and, unfortunately, wasn't an avid fan. This cottage cheese was TART! I know it usually does have a rather distinct flavor, but this one was tart like plain greek yogurt. A little too overwhelming for me.