This yogurt had a very basic vanilla flavor. It was nothing spectacular, but it was still pretty good. It wasn't very sweet, and had a mild vanilla flavor. I liked that it had a very fresh and clean flavor and taste to it, which I often like about organic products. It had an in-between consistency of runny and thick, which was appropriate and I had expected. Overall, a good yogurt, but not amazing. I think it would be perfect with granola or fruit.