I was quite skeptical when sampling this food at The Fancy Food show this week because of it's claims as "Proven to Help Lower Cholesterol." However, I was happily surprised to find that the flavor was quite good, and the texture was nice and chewy. Enough to satisfy the urge to eat something unhealthy. My only wish is that it had more grams of protein (it's only got 6)like my fav NuGo and that it was slightly lower in calories (190 and 4 Weight Watchers Points.) But one of our writers has high cholesterol and he's taking the lower cholesterol 3 month test. At any rate, as an all natural healthy snack, I'd highly recommend this!