I saw this at the checkout counter and, as an impulse buy, I bought it. At $3.29 it's kind of expensive. It's OK, but I'm really not sure from a taste perspective if it is special. It's tangy and chewy, but I guess the organic made it so pricey. I would recommend buying it, if you want a quick, healthy snack that you can drop in your purse or back pack and not have to worry about the drippiness of the real fruit. I checked out the website and you can buy them for $1.92 (with a minimum order of $22.99) plus a really neat thing is that they donate 10% of sales to the America Farmland Trust. So thumbs up for healthy, sweet, and a nice social company. Not bad on calories 120, and only 2 Weight Watchers ® points.